Whiskey Off-Road Backyard Bash

Whoo hoo! I'm finally finished. With multiple revisions and a number of deliverables this project was challenging, yet fun. I was asked to design something to promote the "Whiskey Off-Road Backyard Bash" event that will be hosted by Clif Bar and The Barley Hound in Prescott, Arizona. Originally it was requested of me to come up with a T-shirt and poster design and later included an ad for a magazine and for Instagram. If you've been following my previous posts you'll see the T-shirt design went through one last alteration due to a change in the event title. With a longer event name, came a larger banner for it to fit within. Since the poster (11x14), the magazine ad (8x4.5), and the Instagram ad (square) all had such different dimensions I had to make variations to the design. I started with the poster and centered everything, which meant the title banner no longer connected on both sides to the skull horns. I chose to have the event info arc with the rays in the background. This left nice little spaces on the corners to place the logos. With the upper corners being too empty I filled them with some filigree, thus mimicking old whiskey labels. The magazine ad had very strange dimensions so obviously I couldn't just copy and paste what I had for the poster. I decided to play off of the rays and create my banners jutting out from the skull. Because I tucked the event info under the skull I created a rectangle around it and made it solid resulting in an easier read. Alas, for the ad in Instagram I made the rays in the background lighter and the type straight across the bottom with blocked out color behind it making it easy on the reader's eyes since it will be viewed on such small devices. I opted not to create an outline around the text because I felt it would be too busy for such a small space.

Phew! Although I'm relieved to have this one behind me, I feel very fortunate to have had this opportunity to create such a cohesive body of work for this event.

Women's T-shirt Design (Front)